Cheating the System: Blackhat SEO

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Digital marketing specialists have probably heard of the term known as blackhat SEO. Blackhat SEO involves a collection of strategies deployed to boost a website's or page's ranking in search engine rankings, but by means that violate the search engines' terms of service.

Basically, website blackhat SEO is a rapid route that may get your site to the forefront of search results quickly. However, these tactics are often seen as dishonorable, and search engines like Google would seriously penalize sites discovered using them.

A popular blackhat technique is overusing keywords. This means packing a webpage with keywords or numbers to game a site's ranking in Google search rankings. They might come across in a list, pile, out of context, or hidden in the code.

Creating link farms is another common method. Here, sites are tied together in a circular network to improve the rank of all the pages in the network. However, if a site is linked to from a high number of unrelated sites, it may also be penalized.

Cloaking is an especially deceptive blackhat method. It refers to different content is presented to search engines than to users, essentially redirecting users to separate pages aside from their knowledge.

Despite the potential penalties, why do people use blackhat SEO? The evident answer is: for immediate results. These methods give websites the pretense of authority, boosting them up the search results fast.

However, the gain is short-lived. Search engines now incorporate advanced algorithms that identify these manipulative techniques. Once they're identified, penalties can include lower rankings or even being removed entirely from the search index.

As a consequence, many websites are embracing white hat SEO strategies. These are methods that aim to build a website's prominence in legitimate ways. Some examples are creating quality content that provides useful information to the reader, optimizing website tags, or creating a positive user interface.

To sum up, while blackhat SEO may seem a quick way to increase your site's visibility, it's a dangerous game to play. It's smarter to direct attention on whitehat SEO strategies, which improve your website through appropriate means, thereby providing long-term success.

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